URLcut.ai Changelog
Track every feature, improvement, and update. We ship new AI-powered features weekly to make your links smarter.
Two campaigns on Free, and you can file a link as you make it
The Free plan now includes two campaigns rather than one, so a second launch does not have to wait for you to clear out the first. Alongside it, the Quick Create box on your dashboard has a campaign picker: choose where a link goes at the moment you make it, instead of creating it and filing it afterwards on another page. It only appears once you have a campaign, so the one-field path to your first link is unchanged, and if you have exactly one campaign it is picked for you. Links do not have to live in a campaign at all, and "No campaign" stays a normal choice.
Your UTMs get cleaned up as you type
Type Summer Sale as a campaign and the link now carries summer-sale. UTM values are lowercased, spaces become hyphens and repeated hyphens collapse, on the create page as well as in the UTM builder. This matters because analytics tools treat these as plain text: Email and email are two different sources in your report, and once a campaign is running there is no way to merge them back together. The builder had always applied these rules; the create page, where most links are made, did not, so the same campaign could end up split across two spellings depending on where you made the link. If you have starred a template as your default, it now fills the UTM fields in for you when you open the create page, with a one-click clear if you did not want it this time. You will also see a note under a field when a source or medium is not one of the values analytics tools group by default, which is advice, not a block: your own naming still works.
Targeting rules apply on the very next click
When you add or change a device or country targeting rule, it now reaches your short link straight away. Before this, a saved rule could take up to an hour to take effect, which made a rule almost impossible to test: you would set a destination, click your own link to check it, and still land on the old one. Rule changes that follow a plan change apply immediately now too.
AI slugs are back on the dashboard
The Quick Create box on your dashboard can name your link for you again. Paste a URL, click AI slug, and you get readable options like early-bird or summer-sale to pick from before you shorten. When Quick Create started creating links in place instead of sending you to the full create page, the AI came along for the ride nowhere, so the fastest way to make a link was also the only one that could not name it. Now both can. Hitting Shorten without touching the AI still works exactly as before, with a random short code and no suggestion used from your monthly allowance.
You get told when your plan changes
Changing plan used to be the one billing event that told you nothing. Now, when you move between plans, you get an email that names the plan you moved to and says plainly what it means. Your links keep working, and the email lists anything that has become read-only, such as a branded domain, a subdomain or a team workspace, so you hear it from us instead of discovering it by clicking something and finding it locked. Two existing emails were corrected at the same time. Cancelling part-way through a billing period no longer tells you that you are already on the Free plan when you still have weeks left: it names the date your plan actually ends. Resuming no longer claims to have restored links, because nothing takes your links away in the first place.
Downgrade to any plan and your links keep working
If you move to a smaller plan, every link you have published keeps working, permanently. There is no expiry, nothing to move, and password-protected links stay protected. Your click history is kept too: analytics show your new plan's window, and the full history comes back the moment you upgrade again. Branded domains, subdomains and team workspaces become read-only if your new plan does not include them, which means they stay visible and keep serving every link on them, and upgrading restores them exactly as they were. This replaces the old behaviour, where links created on a paid plan were given an expiry date after a downgrade. Nothing you have published should stop working because of a billing change.
Team ownership: the work belongs to the team
On the Agency plan, a link now belongs to the workspace it was filed into rather than to the person who created it. Teammates see and work on each other's links by default, so anyone can cover a campaign while a colleague is away. Every link shows who created it, and that authorship never changes. Removing someone revokes their access immediately and leaves every link they made intact, so nothing is orphaned when a freelancer rolls off. All 5 seats see the same analytics depth, taken from your plan rather than each person's own. Deleting a link now needs Admin, because deleting one releases its short code, and Write can stop a link instead. You can also invite a client contact to a single folder without making them a member, or set a workspace so members see nothing by default.
Agency plan: work as a team across every client
The new Agency plan brings your whole team into URLcut.ai. Invite teammates to a shared workspace with Read, Write and Admin roles, and give someone access to just one client, brand or campaign with scoped sharing. Organize everything in multi-client Client, Brand and Campaign folders, with clicks and AI insights rolling up across every client you run. Every access change is recorded in an activity audit log. Agency includes 5 seats, you plus 4 teammates, and starts at $79/month for early adopters. White-label client reports and read-only client logins are on the roadmap.
Client and brand reporting
Organize your campaigns by client and brand, and read performance at every level. Group each campaign under the brand it belongs to, then under the client that owns the work, all in one folder view on your Campaigns page. Clicks roll up from campaign to brand to client, so you can report on a single campaign (like spring-sale-instagram), a whole brand, or everything you run for one client, each with the same channel breakdown, daily trend, and click map. Basic includes 1 client and 1 brand; Pro unlocks unlimited clients and brands. See campaign management.
Branded domains and subdomains
Your links can now live on your own brand. Serve short links on your own custom domain (go.yourbrand.com/summer-sale) or claim a branded urlcut.ai subdomain (yourbrand.urlcut.ai/summer-sale) that is live the moment you claim it, with no DNS setup. HTTPS is automatic on every branded link. Manage them under Domains and Subdomains, then pick your domain in the "Shorten on" dropdown when you create a link. Branded subdomains start on Basic; custom domains on Pro.
Device and geo targeting
One short link can now send visitors to different destinations based on their device or country. Route iOS visitors to the App Store, Android to Google Play, and US shoppers to your US page, all from a single link, with your base URL as the fallback for everyone else. Bots and link previews always get the base URL, and your Analytics view shows which destination each visitor reached. Available on Pro. See Device and Geo Targeting.
Where and when your clicks land
Two new visualizations on the per-link Analytics view. A geographic bubble map shows every city the link's clicks came from, sized by click count so you can see your geographic clusters at a glance. A 7-by-24 hour-of-week heatmap shows when your audience actually clicks, with the peak window called out in plain text.
QR scan tracking
Every QR code generated in URLcut.ai now distinguishes a scan from a typed link click. Your per-link Analytics view shows QR scans and link clicks side by side, so a poster, a name badge, and a typed share each get their own number. Already-printed QR codes keep classifying as link clicks; a one-click re-download nudge on the Analytics card lets you swap the printed asset to start measuring scans separately on your next run. See QR Code Scan Analytics.
Consistent click counts across the app
The Campaign list cards, Campaign Detail per-link table, Links popup, and per-link Analytics headline now all report the same metric: human clicks, lifetime and last 30 days side by side. No more reading three different "Total Clicks" numbers for the same link.
Smarter analytics: human clicks, city and region geo
Click counts now filter out link-preview crawlers (Facebook, WhatsApp, Telegram, LinkedIn, and similar) by default, so your numbers reflect real engagement. A toggle on every analytics view brings the crawlers back when you want total reach. Geo goes down to the city and region for every click, with the full breakdown on Pro. See Click Tracking and Link Analytics.
Campaigns
Organize your links around the work they support. New campaign hubs bring grouped campaign links together in one place, with readable campaign slugs (like summer-drop-youtube or client-launch-qr) so every share stays on brand.
Enhanced Trust & Safety
Strengthened platform security with an improved abuse prevention system. Suspicious links now display a warning page before redirecting, protecting users from potential threats.
New Content Pages for Every Audience
Added dedicated landing pages for marketing agencies, content creators, and social media influencers. New About page shares our story and mission. Plus, wondering do Bitly links expire? We answer that question too.
Enhanced Link Creation UX
Improved error handling when creating links. When a custom slug is already taken, you'll now see helpful alternative suggestions inline. Added clearer "Taken" indicator inside the slug input field. Users who've reached their monthly link limit now see an upgrade prompt immediately.
Cross-Tab Session Persistence
Fixed an issue where opening the Dashboard in a new browser tab would require re-login. Sessions now persist seamlessly across browser tabs for a smoother experience.
Dashboard UI/UX Refresh
Complete redesign of all dashboard pages for a cleaner, more professional experience. Unified styling across Links, Analytics, Create Link, and UTM Builder pages with improved navigation and compact layouts.
Changelog Page
New changelog page to track all product updates. See what's new and what's coming next.
.NET 10 Platform Upgrade
Major platform upgrade for improved performance, security, and reliability. Includes mobile UI improvements and consistent login/register design.
Homepage Redesign
Complete homepage hero restructure for better UX and conversion. Added Google URL Shortener alternative page.
Geolocation Analytics
See exactly where your clicks come from with country and city-level tracking. Export geographic data to CSV. Available on Pro plan.
PayPal Support
Added PayPal as a payment option. Improved billing experience with inline invoice management. View pricing.
Security: ASCII-Only Slugs
Enhanced security by requiring ASCII-only characters in custom slugs to prevent homograph attacks and phishing attempts.
Product Hunt Launch
Featured on Product Hunt! Added Product Hunt badge to celebrate the launch.
AI Context-Aware Suggestions
Enhanced AI to use page Title and Description for even smarter slug suggestions. Added AI explanations with each suggestion. See all AI features.
Analytics Dashboard
Complete analytics with dashboard stats, link performance table, and overall analytics view.
Edit Links & Clipboard Copy
Edit your existing links anytime. One-click clipboard copy across the app. Edit Profile and Change Password features.
URLcut.ai Launch!
Initial launch of URLcut.ai - the AI-powered URL shortener that reads your page content. Features include AI-powered slug suggestions, QR codes, basic analytics, and Free/Pro tiers.
Link-in-Bio Pages
Create beautiful landing pages for all your important links. Perfect for social media profiles.
API Access
Programmatic access to create and manage short links for developers and integrations. See the API documentation preview for the planned endpoints.
Bulk Link Creation
Import CSV files to create hundreds of short links at once.
Have a Feature Idea?
We ship new features weekly based on user feedback. Your suggestion could be live next week!