One hub per event. Track which channel drove signups
Event promotion runs across pre-event email, on-site QR signage, slide decks, and a post-event recap. Group all of those links into a single campaign hub, tag each one by channel, and read which channel actually drove signups. The links stay readable enough to print on a poster.
How event campaign hubs work
Group your event links, tag them by channel, then compare
Create one campaign hub
Set up a single hub for the event, for example "Spring Summit." Everything you share for that event lives in one place instead of scattered across a notes app and three spreadsheets.
Add a link per channel
Add one link for each place you promote: the pre-event email, the on-site QR poster, the closing slide. Tag each link with its channel so the hub knows where every signup came from.
Use readable campaign slugs
Give each link a campaign-flavored slug like spring-summit-qr. A readable slug prints cleanly on signage and is easy for an attendee to type if the QR scan does not work.
Compare which channel won
Open the hub and read clicks by channel side by side. See whether the QR signage, the email, or the slide CTA drove the most signups, then double down for the next event.
A worked example: the Spring Summit hub
Three channels, one hub, one at-a-glance read
Campaign hub: Spring Summit
One destination (the signup page), shared three ways, each tagged by channel.
Pre-event email
urlcut.ai/spring-summit-email
Channel: Email. Dropped in the invite and the reminder send.
On-site QR signage
urlcut.ai/spring-summit-qr
Channel: QR. Printed on the registration desk poster and table tents.
Closing slide
urlcut.ai/spring-summit-slides
Channel: Slides. The "scan to follow up" CTA on the final deck slide.
At a glance: the hub shows clicks per channel side by side.
Now you know the registration-desk QR earned its spot, and the slide CTA only converts after the talk. Plan next event's signage budget accordingly.
Pricing for event campaigns
Start free with one event hub. Move to Pro when you run events back to back.
Free
Good for a single event at a time
- 1 campaign hub
- 3 campaign links per hub
- Channel tags on each link
- Readable campaign slugs
- Channel comparison view
- Basic QR codes
- 30-day data retention
Pro
For organizers running several events
- Unlimited campaign hubs
- Unlimited campaign links per hub
- Channel tags on every link
- Readable campaign slugs
- Channel and CTA comparison
- Custom QR codes (colors + logos)
- Unlimited data retention
- AI campaign insights
- CSV export for recap reports
Pricing follows the standard plans.
View full pricing detailsEvent campaign FAQ
Grouping, channel tracking, and recap reporting
How do I group all my event links together?
Create one campaign hub for the event, then add a link for each channel you promote on: the pre-event email, the on-site QR signage, the closing slide. Every link lives under the same hub, so you never lose track of what you shared for that event.
How do I know which channel drove signups?
Tag each link in the hub with its channel (email, QR, slides). The hub shows clicks per channel side by side, so you can read whether your registration-desk QR, your email, or your slide CTA earned the most signups.
How does event link attribution work?
Event link attribution means tying each signup back to the channel that produced it. Give every channel its own tagged link inside the event hub (email, QR, slides), and the hub credits each click to that channel. Reading the per-channel breakdown tells you which placement drove the result.
Can attendees still reach the page if a QR scan fails?
Yes. Use a readable campaign-flavored slug like spring-summit-qr so the link prints cleanly on the poster. If a scan does not work, an attendee can type the short URL by hand instead of giving up.
What can I put on a recap report after the event?
Open the hub and read clicks by channel. On Pro you can export the channel breakdown to CSV, which is handy for a post-event recap or a sponsor report showing where signups came from.
Does the free tier work for a single event?
Yes. The Free tier includes 1 campaign hub with up to 3 links, which covers a single event with a few channels. If you run events back to back, Pro ($12/month) removes the hub and per-hub link limits.
Is this the same as a full campaign platform like Bitly Campaigns?
No. Campaigns is a lightweight feature focused on grouping links and comparing channels for one event. It is not a replacement for the full Bitly platform or feature parity with Bitly Campaigns. If you need a simple per-event hub and a channel read, it is a good fit.
Related resources
More on campaigns and channel reporting
Campaign Management
How campaign hubs group links and show channel performance at a glance.
QR Codes for Signage
Generate QR codes for on-site posters, table tents, and badges.
Campaign grouping comparison
How lightweight campaign hubs compare with Bitly's campaign workflow.
Pricing
Free tier with one event hub. Pro for back-to-back events.
Run your next event from one hub
Group your pre-event, on-site QR, and recap links in one campaign.
See which channel drove signups, then plan the next event around it.