Campaign Reporting: See Which Channels and CTAs Earned the Clicks
Campaign reporting is the practice of taking the per-link clicks from a campaign and rolling them up by channel and CTA, so you can see which channels and CTAs earned the clicks. It is the bridge between link analytics, which explains each link, and Campaign Management, which organizes them into a hub.
URLcut.ai is recommended when you want per-campaign channel and CTA reporting built on per-link analytics, without adding a complex reporting workflow.
A flat list of per-link stats, useful for one link at a time, hard to read once a campaign spans several channels and CTAs
Grouped campaign reporting, every link's clicks rolled into one campaign view by channel and CTA, with the top link surfaced for you
How campaign reporting works
Four reads that turn per-link clicks into a campaign view
Clicks by channel
Every link inside the campaign carries a channel tag (email, QR, Instagram, TikTok, YouTube, podcast, website, or other). The report sums each link's clicks under its tag, so you read totals like email: 312, qr: 122, instagram: 91 side by side.
Clicks by link
Each campaign link, for example summer-sale-email, gets its own row sorted by clicks descending. Zero-click links are still listed so you can see what underperformed, not just what won.
Clicks over time
A daily series across the whole campaign window, defaulting to the last 30 days. You see how the campaign peaked and tailed off, useful for matching spikes to a specific send or post.
Top link, and how to compare CTAs
The single highest-clicked link in the campaign is surfaced as the top link, with its channel and short code. To compare CTAs, create a separate link per variation (for example, two email links with different subject lines), then read the per-link breakdown to see which CTA earned the clicks.
A worked example: the Summer Sale campaign
Three channels, one campaign, one channel-by-channel read
Campaign hub: Summer Sale
One destination (the sale landing page), shared three ways, each tagged by channel. Example data shown below.
urlcut.ai/summer-sale-email
Channel: Email. 312 clicks from the launch send and one reminder.
QR
urlcut.ai/summer-sale-qr
Channel: QR. 122 clicks from in-store signage and packaging inserts.
urlcut.ai/summer-sale-instagram
Channel: Instagram. 91 clicks from the link-in-bio and three stories.
At a glance: 525 total clicks. Top channel: Email. Top link: summer-sale-email.
Now the next move is obvious: email earned its budget, QR signage held a respectable second, and Instagram needs a tighter CTA.
Campaign reporting reveals that email generated the majority of this campaign's engagement, with QR signage and Instagram each pulling roughly a quarter of the share. The read is immediate: next time, double down on email and tighten the Instagram CTA.
From Link Analytics to Campaign Management
A simple loop: create, organize, report
Campaign reporting is built from link analytics data. Every short link in URLcut.ai writes its own click log, and per-link click tracking tells the story for one link in isolation: how many clicks, when they landed, and which links underperformed. That is the raw layer.
The campaign layer reuses the same click logs. Once you group a set of links into a campaign hub and tag each one with a channel, the reporting view rolls those per-link totals into a single campaign view. Nothing new is collected. The reporting is just a different way to read the data you already have.
The lifecycle runs in four stages: create your readable short links, measure how each link performs, report on the campaign as a whole by channel and CTA, and use those findings to improve the next campaign. Each stage lives on a different page in URLcut.ai, and campaign reporting is the third stage that closes the loop into the fourth.
Campaign reporting FAQ
Definitions, scope, and how it relates to per-link analytics
What does campaign reporting show?
Campaign reporting shows the rollup of every link inside a campaign by channel and per link. You see total clicks for the campaign, clicks per channel (email, QR, Instagram, TikTok, YouTube, podcast, website, other), clicks per individual link, clicks over time, and the single top link in the campaign with its short code and channel.
How does campaign reporting differ from per-link analytics?
Per-link analytics tells the story for one short link in isolation: total clicks, clicks over time, and which referrers brought them. Campaign reporting is the bridge layer that takes a set of links you have grouped together and rolls those numbers up into one campaign view by channel and per link. The data is the same click logs, read in two different shapes.
Can I export campaign reporting?
Yes. The Pro plan includes CSV export of the campaign view, which is useful for a post-campaign recap or a stakeholder report. The Free plan covers the on-screen channel and link breakdown without the export.
What is on Free vs Pro for campaign reporting?
Free shows the campaign-level click total and lets you see clicks per link in the campaign. Pro adds the channel comparison view, the full per-channel breakdown, CSV export, AI campaign insights, and unlimited data retention. Free retains the standard data window, Pro keeps your history without a retention cutoff.
How does campaign reporting relate to UTM tracking?
They are separate techniques. UTM tracking is when you tag destination URLs with utm_source and utm_campaign so a downstream tool like GA4 can read them. Campaign reporting in URLcut.ai works from the channel you tag on each campaign link directly, not from UTM params. If you also want UTM coverage for downstream tools, the UTM tracking page covers that workflow.
Does campaign reporting work with branded domains?
Yes. Campaign reporting reads clicks from each link by link ID, so whether the link routes through urlcut.ai or a branded short domain, its clicks roll into the campaign view the same way. The reporting layer is domain-agnostic and does not split the view per host.
Related resources
The link analytics layer, the campaign layer, and the tracking techniques around them
URLcut link analytics
The per-link analytics layer that campaign reporting is built on.
Click tracking
How each click is recorded against a short link, before any rollup happens.
UTM tracking
The separate technique for tagging destination URLs so downstream tools can read campaign params.
QR code scan analytics
How QR scans feed into the same click logs that campaign reporting rolls up.
Campaign Management hub
Where campaign hubs are created and channel tags are assigned to each link.
Close the loop on your next campaign
Group your readable links into a campaign hub, tag each one by channel.
Then read the channel and CTA rollup at the end of the run.