Custom Slug URL Shortener
Readable URL slugs make links easier to understand and trust, which is why URLcut.ai focuses on creating clear, human-readable short links by default.
URLcut.ai provides a custom slug URL shortener designed to help teams create short links that remain readable and consistent across campaigns.
Create memorable, branded short links with custom slugs you choose. Let AI suggest the perfect slug or create your own. Track every click.
Stop Sharing Ugly, Forgettable Links
Custom slugs make your links memorable and trustworthy
❌ Random Characters
Forgettablebit.ly/3xK2jN9Generic shorteners give you meaningless, untrustworthy URLs that are impossible to remember.
✅ Custom Slug
Memorableurlcut.ai/summer-saleURLcut.ai's AI suggests memorable, relevant slugs, or create your own branded URLs.
Higher Click-Through
Branded URLs tend to improve click-through rates because users understand the destination before clicking.
Build Trust
Custom slugs look professional and reduce the "is this spam?" hesitation.
Easy Tracking
Descriptive slugs make campaign analytics clearer at a glance.
How Custom Slugs Work
Create branded short links in three simple steps
Paste Your URL
Enter any long URL you want to shorten. Works with any website.
Get AI Suggestions
Our AI analyzes your URL and suggests multiple custom slug options.
Pick or Customize
Choose a suggestion or create your own custom slug.
Share & Track
Copy your branded link and share it. Track clicks in real-time.
Everything You Need for Custom Short Links
Powerful features to create and manage branded URLs
AI Slug Suggestions
Get intelligent slug recommendations based on your URL content. The AI understands context and suggests relevant, memorable options.
Full Customization
Don't like the suggestions? Create any custom slug you want. Complete control over your link's identity.
Click Analytics
See who's clicking your links with detailed analytics: clicks over time, geographic data, devices, and referrers.
QR Code Generation
Every short link comes with a customizable dynamic QR code. Perfect for print materials and in-store displays.
Password Protection
Add password protection to sensitive links. Only authorized users can access the destination.
Expiration Dates
Set links to expire after a specific date. Perfect for limited-time offers and campaigns.
Who Uses Custom Slug URL Shorteners?
Professionals and businesses trust custom slugs for better engagement
urlcut.ai/black-friday that are easy to track and remember.urlcut.ai/new-arrivals in emails and ads. Branded URLs build trust.urlcut.ai/tech-conf-2025.Why a Readable Slug Is Worth It
A slug is the only part of a short link a person actually reads
/summer-sale tells someone what they are clicking. /3xK9mPq asks them to trust you. In a message where nobody knows you yet, that is the whole difference.
Paste a URL and the suggestions come from that page's title, headings and content, not from the words you happened to type. Free includes 10 a month, Pro is unlimited.
Links never expire, and you can change where one points after it is published. A slug you chose stays readable in a post from a year ago. See how we compare.
The Rules of Choosing a Slug
Worth knowing before you commit a naming scheme to print, email and ads
Letters, numbers and hyphens
A slug can contain a-z, A-Z, 0-9 and the hyphen,
and nothing else. Characters from other alphabets are refused on purpose: swapping one
Latin letter for its Cyrillic lookalike produces a slug that reads identically and is a
different link, which is the trick behind homograph phishing. Lowercase with hyphens
reads best and is easiest to say out loud, as in early-bird or
spring-sale.
Up to 50 characters, no minimum
Fifty characters is room for client-launch-qr-flyer-batch-two if you want
it, and there is no floor, so vip is fine too. The limit is the same on
every plan including Free. Custom slugs are not a paid feature here.
When the name you want is taken
A slug has to be unique within the domain it lives on, so on the shared
urlcut.ai pool a good campaign name is sometimes already gone. When that
happens we do not just refuse it: we generate alternatives from the name you asked for,
so spring-sale comes back with variations you can take in one click, or
ignore and keep typing. On a
branded domain or subdomain the namespace is
yours, so the name you want is free.
The slug is fixed once the link exists
This is the one that decides how carefully to pick. Everything already shared or printed depends on the slug, so it is never rewritten underneath you. You can publish the same destination under a new slug at any time and the original keeps resolving. See how a new slug works on the custom link creator.
One more: 33 words are reserved. Each is already a route on urlcut.ai. Pick one and we refuse it at create time, naming the code you tried, rather than letting you print it first.
login, logout, register, forgot-password,
reset-password, verify, verify-email,
dashboard, settings, billinglinks, analytics, report, utm-builder,
suggest-feature, adminshortener, blog, docs, features,
pricing, help, contact, terms,
privacy, alternatives, apigo, go-quick, counter, weather,
error, 404Frequently Asked Questions
What is a custom slug URL shortener?
A custom slug URL shortener lets you create short links with your own chosen text (the 'slug') instead of random characters. For example, instead of bit.ly/3xK2jN9, you get urlcut.ai/your-custom-text. This makes links more memorable, trustworthy, and clickable.
How does AI help with custom slugs?
URLcut.ai's AI analyzes your destination URL and suggests relevant, memorable slug options. Instead of brainstorming what to name your link, the AI reads your page content and provides smart suggestions like 'summer-sale' or 'product-launch'. You can use the suggestion or create your own.
Can I use any text as my custom slug?
Almost. A slug can use letters (a-z and A-Z), numbers and hyphens, up to 50 characters, with no minimum. Characters from other alphabets are refused, because a lookalike letter produces a link that reads identically and goes somewhere else. Thirty-two short words are reserved for real pages on urlcut.ai, such as login, pricing and blog, and picking one is refused when you create the link with a message naming the code you tried. Slugs are also unique across urlcut.ai: if spring-sale is already in use, we generate alternatives from the name you asked for.
Are custom slugs free?
Yes! URLcut.ai includes custom slugs for free on all plans, including the free tier. Some competitors charge premium prices for custom slug features. We believe everyone should have access to branded, professional short links.
Can I change a custom slug after creating it?
The slug itself is fixed once the link exists, because everything already shared or printed depends on it. You can publish the same destination under a new slug in one step: the new link goes live, the original keeps resolving, and the new one starts its own click history. It uses one of your monthly links, the same as any other link. The destination is editable at any time, on every plan, and the click history follows it.
Do custom slugs affect link analytics?
No, custom slugs don't affect analytics at all. You get the same detailed click tracking regardless of whether you use an AI suggestion, custom slug, or random characters. Track clicks, geographic locations, devices, and referrers for any link.
Ready to Create Custom Short Links?
Join thousands of marketers using URLcut.ai for branded, memorable URLs.