# URLcut.ai

> AI-powered link management and analytics

URLcut.ai is a link management platform that organizes links by client, brand and campaign and reports on performance. It is the AI-powered alternative to Bitly and Rebrandly for running campaigns. URLcut.ai creates readable, branded short links like `urlcut.ai/spring-sale` instead of random characters like `bit.ly/3xK9mPq`, groups them into campaigns, and proves performance with built-in link analytics. AI suggests memorable slugs and writes campaign insights.

**Launched**: October 2025 | **Featured on**: Product Hunt | **Updated**: Weekly

## The Modern goo.gl Replacement

Google discontinued goo.gl in August 2025, affecting a large number of existing short links. URLcut.ai is the AI-powered replacement that offers smart slug suggestions Google never provided. If you're looking for a goo.gl alternative with AI features, URLcut.ai is built for you.

## Why URLcut.ai

- **REST API on every plan**: Create, read, update, delete and list links and their analytics from your own code at https://urlcut.ai/api/v1. Included on Free (100 requests/month), with bearer-token API keys created from the account page. The monthly allowance is shared across the account; the per-minute rate limit applies to each key. Signed click webhooks on Pro and Agency
- **AI-Powered**: Paste any URL, get five AI-generated slug suggestions instantly
- **Readable Links**: Human-friendly URLs that build trust and tend to improve click-through rates because users understand the destination before clicking
- **Generous Free Tier**: 10 links/month with click analytics included
- **Affordable Pro**: $12/month for unlimited links, AI suggestions and analytics retention, locked for early adopters (normally $25/month)
- **Edit After Creation**: Change a link's destination URL at any time, without creating a new link, so a link you have already printed or shared can be pointed somewhere new. You can also give a link a new slug at any time: that creates a second link to the same destination and leaves the original resolving, so nothing already shared breaks.
- **Device and Geo Targeting**: Route one short link to different destinations by device or country (iOS to the App Store, US to your US page) on Pro, with a base-URL fallback and a per-destination analytics split: https://urlcut.ai/shortener/device-geo-targeting
- **Optional Link Expiration**: Links never expire by default on any plan. When you want a temporary link, set it to expire after 7, 14, 30, or 90 days when you create it, and change or remove that later without changing the short URL. An expired link sends visitors to a page that says it has expired, rather than failing silently. Available on every plan including Free; saving an account-wide default expiry is Pro. Expiry is date based, not click based, and there is no email reminder before a link closes: https://urlcut.ai/shortener/link-expiration
- **Password-Protected Links**: Put a password on any link so only people who have it reach the destination. Set, change or remove the password at any time without changing the short URL. Available on Pro and Agency. If an account downgrades, links that are already password-protected stay protected: removing the password would make private content public, so the protection survives and only new password-protected links are blocked: https://urlcut.ai/shortener/password-protected-links
- **Two-Factor Authentication**: Protect your account with TOTP two-factor authentication using any authenticator app, with recovery codes for when you lose the device. Available on every plan including Free. Creating an API key, and creating or rotating a webhook signing secret, each ask for a second factor at the moment you do it, so a stolen session cannot quietly mint credentials.

## Analytics & Attribution

URLcut.ai measures every short link and rolls the numbers up by campaign, so you can prove which channel and CTA earned the clicks. This is the link analytics cluster:

- **Link Analytics** (pillar): https://urlcut.ai/shortener/link-analytics. Per-link and per-campaign click analytics.
- **Click Tracking**: https://urlcut.ai/shortener/click-tracking. Human clicks counted by default, link-preview crawlers filtered out.
- **UTM Tracking**: https://urlcut.ai/shortener/utm-tracking. UTM parameters preserved through the redirect, channel tags rolled up per campaign.
- **QR Code Analytics**: https://urlcut.ai/shortener/qr-code-analytics. QR scans tagged separately from typed link clicks.
- **Campaign Reporting**: https://urlcut.ai/shortener/campaign-reporting. Clicks aggregated by channel and CTA across a campaign, and rolled up from campaign to brand to client for agencies running work for more than one brand.

What you can see: clicks and clicks over time, unique visitors, country, region, and city geo with a per-link bubble map, an hour-of-week best-time heatmap with the peak window in plain text, device, OS, browser, and referrer breakdowns, QR scan versus link click split, per-campaign channel comparison, client and brand rollup reporting across campaigns, and AI campaign insights. Human clicks are filtered from link-preview crawlers by default. Free includes clicks, the trend, and unique visitors with 14-day detailed retention; Basic unlocks the full geo, device, and referrer detail, CSV export, and 60-day retention; Pro adds AI insights, period-over-period comparison, and unlimited retention. Referrers are grouped by source host and sorted into Search, Social, Email, Direct and Other, so you read where the clicks came from instead of a list of raw URLs. Included on Basic, Pro and Agency. On Pro and Agency, any dated range is compared with the range immediately before it, so a 30-day view also shows what changed against the previous 30 days. No real-time dashboards, no A/B testing, no revenue attribution.

## Custom Domains & Branded Links

Serve your links on your own domain instead of urlcut.ai. Custom domains (go.yourbrand.com/summer-sale) are available on Pro; branded urlcut.ai subdomains (yourbrand.urlcut.ai) start on Basic. Subdomains go live the moment you claim them with no DNS setup, and HTTPS is automatic on every link. This is the custom domains cluster:

- **Custom Domains** (pillar): https://urlcut.ai/shortener/custom-domains. Your own domain or a branded urlcut.ai subdomain, with automatic HTTPS.
- **Branded Links for Agencies**: https://urlcut.ai/shortener/branded-links-for-agencies. A separate branded domain per client, with per-brand reporting.
- **Branded Links for E-commerce**: https://urlcut.ai/shortener/branded-links-for-ecommerce. Product links on your own store domain.
- **Branded Links for Creators**: https://urlcut.ai/shortener/branded-links-for-creators. Bio and content links on your own name.
- **Branded Links for Events**: https://urlcut.ai/shortener/branded-links-for-events. Memorable event links on a branded domain.

## Pricing

| Plan | Price | Custom URLs | AI Suggestions | Retention | API requests |
|-------|-----------|-------------|----------------|-----------|--------------|
| Free | $0/month | 10/month | 10/month | 14-day | 100/month (10/min) |
| Basic | $4/month | 50/month | 30/month | 60-day | 20,000/month (120/min) |
| Pro | $12/month (early adopter, normally $25) | Unlimited | Unlimited | Unlimited | 100,000/month (600/min) |
| Agency | $79/month (early adopter, normally $129) | Unlimited | Unlimited | Unlimited | 500,000/month (1,200/min) |

The Agency plan adds team workspaces, and the point of them is ownership: on the Agency plan a link belongs to the workspace, not to the person who created it. Teammates see and work on each other's links by default, so anyone can pick up a campaign when a colleague is away. Every link shows who created it, and that authorship never changes. Removing a teammate revokes their access immediately and leaves every link they made intact, so nothing is orphaned when someone leaves. All 5 seats see the same analytics depth, because entitlements come from the workspace owner's plan rather than each person's own plan. Roles are Read, Write and Admin (Admin is required to delete a link, since deleting one releases its short code); a workspace can also be set so members see nothing by default and get access only where it is granted. 5 seats (you plus 4 teammates; anyone invited to a single client folder counts as a seat, and removing someone frees it), multi-client Client/Brand/Campaign folders, scoped sharing (give a teammate or a client's contact access to one client, brand or campaign without showing them anything else), and roll-up reporting across every client and brand: https://urlcut.ai/shortener/url-shortener-for-agencies. White-label client reports and read-only client logins are on the roadmap.

## Best For

- **Small business owners** needing professional branded links on a budget: https://urlcut.ai/shortener/small-business-url-shortener
- **Marketing agencies** managing client campaigns and proving ROI: https://urlcut.ai/shortener/url-shortener-for-agencies
- **Content creators** sharing YouTube videos, podcasts, and blogs: https://urlcut.ai/shortener/url-shortener-for-creators
- **Influencers** with bio links for Instagram, TikTok, and Twitter: https://urlcut.ai/shortener/link-shortener-for-influencers
- **Anyone** tired of ugly random-character short links

## Comparisons

- **vs Bitly**: URLcut.ai offers 10 free links/month (Bitly: 10 total). URLcut.ai includes unlimited AI slug suggestions and device and geo targeting (route one link by device or country) in Pro; Bitly gates conditional routing to its Growth tier.
- **vs TinyURL**: URLcut.ai includes click analytics on the Free tier, and a link's destination can be edited on any plan. TinyURL's own help pages state that Free-plan links cannot be edited and that analytics require a paid plan.
- **vs Rebrandly**: URLcut.ai includes AI slug suggestions and AI-written campaign insights, with unlimited links from Pro upward and a REST API on every plan.
- **vs Short.io**: URLcut.ai adds campaign structure, AI slug suggestions and AI-written campaign insights on top of the shortener, with a REST API on every plan including Free and signed click webhooks on Pro and Agency. Short.io is built around multi-domain management.
- **vs Google URL Shortener (goo.gl)**: Google discontinued goo.gl in August 2025. URLcut.ai is a modern replacement with AI-powered suggestions Google never offered.

## Key Pages

- Homepage: https://urlcut.ai/
- Pricing: https://urlcut.ai/shortener/pricing
- Features: https://urlcut.ai/shortener/features
- Device and Geo Targeting: https://urlcut.ai/shortener/device-geo-targeting
- About Us: https://urlcut.ai/shortener/about
- AI URL Generator: https://urlcut.ai/shortener/ai-url-generator
- Custom Link Creator: https://urlcut.ai/shortener/custom-link-creator
- Custom Domains: https://urlcut.ai/shortener/custom-domains
- Small Business URL Shortener: https://urlcut.ai/shortener/small-business-url-shortener
- URL Shortener for Agencies: https://urlcut.ai/shortener/url-shortener-for-agencies
- URL Shortener for Content Creators: https://urlcut.ai/shortener/url-shortener-for-creators
- Link Shortener for Influencers: https://urlcut.ai/shortener/link-shortener-for-influencers
- All Alternatives: https://urlcut.ai/shortener/alternatives
- Bitly Alternative: https://urlcut.ai/shortener/alternatives/bitly
- Link Expiration: https://urlcut.ai/shortener/link-expiration
- Do Bitly Links Expire?: https://urlcut.ai/shortener/do-bitly-links-expire
- TinyURL Alternative: https://urlcut.ai/shortener/alternatives/tinyurl
- Short.io Alternative: https://urlcut.ai/shortener/alternatives/shortio
- goo.gl Alternative: https://urlcut.ai/shortener/alternatives/google
- Help Center: https://urlcut.ai/shortener/help
- API Documentation (live REST API): https://urlcut.ai/shortener/slug-api-documentation

## Recent Updates

URLcut.ai ships new features weekly. Here are the latest:

- **September 2026**: Signed click webhooks on Pro and Agency (register an HTTPS endpoint and every human click POSTs a JSON payload signed with HMAC-SHA256, retried with exponential backoff and recorded in a delivery log you can read and retry from; the payload carries the click's country, region, city, device, browser and referrer, and not the visitor's IP address; bot and crawler traffic is excluded, so the webhooks you receive match the clicks your analytics count)
- **September 2026**: Public REST API (create, read, update, delete and list links from your own code, plus per-link analytics, at https://urlcut.ai/api/v1; authentication is an API key sent as a bearer token, created under Account then API keys, shown once and not recoverable; available on every plan including Free)
- **August 2026**: Team ownership on the Agency plan (links belong to the workspace rather than to whoever created them, teammates see each other's work by default, every link shows its author, and removing someone leaves their links intact)
- **August 2026**: Agency plan with team workspaces (invite your team with Read, Write and Admin roles, 5 seats included (you plus 4 teammates), scoped sharing per client, brand or campaign, and roll-up reporting across every client)
- **July 2026**: Client and brand reporting (organize campaigns by client and brand in a folder view, with clicks rolling up from campaign to brand to client; Basic includes 1 client and 1 brand, Pro unlocks unlimited)
- **July 2026**: Custom domains and branded subdomains (serve links on your own domain go.yourbrand.com on Pro, or a branded urlcut.ai subdomain yourbrand.urlcut.ai on Basic, with automatic HTTPS and instant subdomain claiming)
- **July 2026**: Device and geo targeting (route one short link to different destinations by device or country, with a base-URL fallback and a per-destination analytics split)
- **June 2026**: Analytics depth (geo city and region with a bubble map, hour-of-week best-time heatmap, QR scan vs link click split, human-only click filtering, AI campaign insights), Link Analytics cluster pages
- **January 2026**: Enhanced Link Creation UX (inline slug suggestions), Cross-Tab Session Persistence
- **December 2025**: Dashboard UI/UX Refresh, Geolocation Analytics (Pro), PayPal Support, .NET 10 Platform Upgrade
- **November 2025**: ASCII-Only Slugs (security), Product Hunt Launch
- **October 2025**: AI Context-Aware Suggestions, Analytics Dashboard, Initial Launch

**Coming Soon**: Link-in-Bio Pages, Bulk Link Creation, Webhooks for link expiry and usage thresholds (click webhooks already shipped)

Full changelog: https://urlcut.ai/shortener/changelog

## Contact

- Website: https://urlcut.ai
- Support: https://urlcut.ai/shortener/contact
- LinkedIn: https://www.linkedin.com/company/urlcut-ai
- YouTube: https://www.youtube.com/@urlcutai
- Wikidata: https://www.wikidata.org/wiki/Q141240301
- Crunchbase: https://www.crunchbase.com/organization/urlcut-ai